Huisstijl en website
Het nederlandse pensioenfonds
Art Direction voor a.s.r. / Pool Worldwide
De belofte van Het nederlandse pensioenfonds is 'de volle aandacht'. Dat zit 'm in de persoonlijke aanpak van de adviseurs. En het feit dat alles goed en zorgvuldig voor je wordt geregeld. De uitdaging was om dit te vertalen in een visuele identiteit. En om deze identiteit toe te passen in website, visitekaartjes, briefpapier en andere middelen.
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